Thursday, December 25, 2014

Helen Ozor: How I Built My Brand Blogging About Events (Young Voices,Day 11)

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I go by the name Helen Ozor. A native of Delta State and a graduate of Olabisi Onabanjo University. I think of myself as not just a blogger but a unique blogger who has carved a niche for herself in the blogging sphere. I own and run Nigeria's no1 events blog. A blog that focuses on event coverage (wedding, birthday, bridal shower, concert, conference, seminar, party), event articles, event publicity etc. I've carved a niche for myself in the event industry and God has been faithful. I started out as a model, I love ushering jobs and I dreamt of having my own event management company. While in university, at a point towards my final year, I decided to focus more on school activities. During that period, a friend called to say hi and to also find out what I had been up to. One way or the other he was able to convince me to start a blog. After monitoring several blogs for months I decided to have a blog that focuses on event. Then I spoke to a veteran journalist who said I wouldn't be able to achieve the aim of the blog and so, I diverted to doing gossip but was never fulfilled. Soon, I realized I had to retract my steps and give all it takes to achieve the aim of my blog. So, I went into event blogging full time.



Just like every other business, there are good times and there are bad times. Sometimes the road is smooth and some other time, it could be very rough. Blogging about events is a niche that hasn't been saturated like the gossip niche. At the initial stage, it was strange to a lot of people and it took time and dedication to win followers. What has made me a successful event blogger is the fact that I love what I do. I love events, I'm dedicated to my job, I'm consistent, persistent and hardworking and above all God has being there for me. Giving up on blogging and getting a job was one decision I almost took at the initial stage but I knew I wouldn't find fulfillment as I wanted to be my own boss. Striving to be the best I can be, be the best event blogger anyone can find around; leaving a legacy worth emulating has always been my focus. Therefore, giving up never became an option.



Covering events is not one of the kind of job anybody would venture into. A lot of financial input and risk is involved. But then I don't mind because it is a job I love doing. Often time I say to people who approach me for blogging advice: It is not an easy job, it requires hard work, consistency, a lot of patience and persistence.



I have been opportune to cover several events like Airtel events, Nokia events, Skyy Vodka event, Pearl Awards, Dapo Lam Adesina, Peter and Lola Okoye's wedding (P'Square), Cocktail In and Out Customer appreciation party, OC Ukeje's wedding, Future Awards, Nigeria Music Video Awards, K1 Live Unusual Concert, 30 days in Atlanta movie premiere, Lagos Fashion and Design week, 2014 Genevieve Pink Ball, The Beat of Lagos, Bovi Man On Fire, 2014 Elite Model Look, The Network conference, Women in Marketing Conference and Awards... just to mention a few.



Helen Ozor is a foremost event blogger in Nigeria. She blogs from www.helenozor.com and tweets from @HelenEventBlog



(Young Voices is a quarterly 15 days campaign on this blog where 15 notable young role models will share their story – today is the eleventh day in the first season of #YoungVoices. It continues tomorrow with another inspiring young role model)




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