Life is a teacher only fools depend on the traditional educational system to succeed.
Yes I said it.
But…
How does one make a mark and become a difference maker in a world that romances sameness and conventional living? You are gifted, loaded with ideas and have what it takes to make a difference in the world…
But you are scared.
Scared that others are already doing what you do;
Scared that nobody will read your book since we already have too many authors;
Scared that your voice won’t be heard because it doesn’t fit into the expected;
Scared about being unwanted and being rejected.
Scary isn’t it?
The game can change for you and your product, service, giftings, talents and ideas .You can become irresistible if only you know what it takes to be Donjazzyfied.
My Donjazzyfied moments...
As a writer and talent development strategist, one of the ways I set out to be different in my chosen craft is to tie the principles I teach to stories of individuals whom people can identify and relate with. I did it successfully as a columnist for national dailies and that has been my selling point as a writer. My Donjazzyfied moment embraced me when I wrote an article on the social media tactics Don jazzy employs to build an appealing brand for himself, as an influential showbiz personality in Africa. He retweeted… and that changed the whole story.
Don jazzy isn’t just a noun; he is a verb. Its a name that creates the picture of individuals who have carved a niche for themselves in their fields and are making a positive difference. Don jazzy’s (.) was retweeted by one of his fans .This singular act speaks volumes of his influence.
So what does it take to become a Don in your field? Let’s cut to the chase.
D-Deliver Value
Look at any electrifying performance, you will find out that it delivers some kind of value to the listener. From his music productions to his performances, Don jazzy offers value to his fans .The critics felt Dbanj’s absence would affect his mainstream acceptance, but with the success of Wande Coal’s The Kick, D’Prince’s Take Banana, Dr Sid’s Surulere, and Tiwa Savage’s Eminado, the dude has proved that he can make diamonds out of stones. Here is the deal, until you offer something that wows and excites, you cannot be remarkable. Don jazzy offers value.Your value is tied to the vacuum your absence creates.
O-Offer a unique perspective
When I wrote my first E- book on the revered indigenous rapper, Olamide titled-The Badoo School of Street credibility, it generated a lot of buzz on Instagram all because I dared to create a unique angle. People are tired of reading the same boring tales. What dramatic angle can you create in order to stand out? The key here is not just to tell a story, but to tell a story people want to hear. It’s not just about writing another song, but a song that can resonate with the audience. It’s not enough to release another product, but releasing a product that connects with the needs of your customers. That is the key to success in business. Passion ain’t just enough. You can be passionate about your new cute product, but it might not resonate with what the market needs. Don jazzy is a master when it comes to using his street credibility to connect with his fans. From the days of Tongolo and Koko, Don jazzy hasn’t stopped creating unique catch phrases that has made him a desirable music phenomenon.
N-Nurture relationships.
Don jazzy is a boss when it comes to nurturing relationships on the digital media. He has a knack for engaging with his fans through his major social mediums - Twitter and Instagram. Like the guy next door, he interacts with them, like he knows them by name. He invests in their emotional bank account and they in turn support him by being loyal to him. An example that comes to mind was when Don jazzy asked on Twitter: "What is the logic behind ladies faking orgasm?” This generated massive response on Twitter. He sure knows how to engage his fans.
While starting out in the media, one of the tools I used in conducting interviews and networking with celebs was Twitter. It made me become a force to reckon with.You should try it out too.
Embrace the greatness within you. You too can replicate this success story in your life and business. You are a star. Admit it. "Celebritize" you. Go out there and strut your stuff.
Kehinde Ajose is a Publicist, Journalist, and Talent development strategist. He runs Kennisplace.com and tweets from @Splendidkenny. This year he was part of the media personalities chosen to be part of The Gulder Ultimate Search.He is the author of Donjazzyfied..a book focused on the lessons that can be drawn from Don jazzy. Kenni has been featured on Channels Tv, Businessday The Nation, The Guardian Life, Vanguard newspaper, garnering attention for his petite but charming personality.
(Young Voices is a quarterly 15 days campaign on this blog where 15 notable young role models will share their story – today is the seventh day in the first season of #YoungVoices. It continues tomorrow with another inspiring young role model)
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